Marketing to Hispanic Shoppers

  • Room: Forum 115-116
Monday,February 28, 2022:8:45 AM -9:30 AM

Speaker(s)

Panelist
Alex Nin
President
NIN Consulting, Inc.
Panelist
Michelle Mendoza
VP of Marketing & Customer Experience
Associated Supermarket Group
Moderator
William Colon
President and CEO
World of the Latino Cuisine, Inc.

Description

We'll review current data showing the size and scope of the Hispanic market, discuss the challenges of developing and implementing strategies to reach a larger portion of that market, and present solutions beneficial to retailers. 

Track(s)

Handout(s)

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